Zomato, Indian restaurant aggregator and food delivery startup, has now entered a new segment. It will be giving competition to other video streaming services in India, such as Netflix, Amazon Prime Video and Hotstar, starting rom 16th September. 18 original shows will be available on the videos tab of the app for streaming, hosted by celebrity chefs, such as chef Sanjeev Kapoor and comedians like Sumukhi Suresh and Sahil Shah, among others. In a statement released on 13th September, the company stated, “"Biryani and Salan. Bacon and Eggs. Salt and Pepper. Pinot Noir and Caviar. Some things go together, and so does food and streaming videos. So Zomato is jumping right in, redefining food prime time. Starting September 16, Zomato will launch 18 original shows over the course of the next three months.”
The shows — shot in a vertical frame, ideal for app-based mobile viewing — will focus around food but belong to various genres, such as fiction, reality, comedy, advice, celebrity interviews, etc. The episodes will be between 3-15 minutes long and be available in both Hindi and English languages.
Deepinder Goyal, CEO and Founder of Zomato, said, ”We are constantly looking for new ways to engage our users around food. Most of our users visit our app several times a week. This presents us with an opportunity to further delight our users using Zomato Originals.” Zomato currently has more than 70 million monthly active users with 1.4 million premium Gold subscribers. In India, it offers online ordering service in 500 cities and receives 1.3 million orders a day. The new video experience will be launched with 2,000+ videos and Zomato Originals will be available to stream in India only while short videos and recipe videos can be accessed worldwide