‘Zero’ Box Office Collection: Shah Rukh Khan’s Film Might Turn out to be a Flop!

Negative word of mouth have severely affected the collections of the much-awaited movie say box office experts
‘Zero’ Box Office Collection: Shah Rukh Khan’s Film Might Turn out to be a Flop!
Still from Zero

What a shocker! One of the most awaited films of the year, with some of the biggest stars, might actually be heading towards a flop! Zero, directed by Aanand L Rai and starring Shah Rukh Khan, Katrina Kaif and Anushka Sharma might turn out to be one of the biggest disappointments of the year. In fact, the much-touted film might actually be heading towards a flop!

The film's collections are slowly falling over from the opening day, which is not a usual trend for a Khan movie. The movie had collected INR 20cr on day one but post that collections had dropped to INR 18cr on day two.  This despite the fact that many screens have released Zero and the number is around 4300, one of the highest in recent years.  "Shah Rukh Khan and Anushka Sharma starrer Zero have underperformed on the first and second day of its release. Despite extensive promotions and widest release in around 4,380 screens, the film hasn’t been able to make a strong impact at the box office," wrote the Indian Express.

As per sources, the collections on Sunday has also hovered around INR 18 crores and from Monday (today) onwards, there will be a drastic fall in footfalls as 24th December is a working day. They might look upon the 25th which is a Christmas Day holiday but given the all-around negative reviews, it looks difficult. Most critics feel that negative word of mouth has affected the film and even hard-core SRK fans are not defending it. Most fans have complained that the first half is the best part of the film but the film drags in the second half.

Many on social media have also pointed out that the climax is unlikely to look realistic even to die-hard SRK fans. The way the trend is going, Zero will have difficulty recovering costs at the box office and will have to depend on Rights sales (satellite etc) to recover its investments.