When it’s Dubai, it’s all about being big, beautiful and glamorous. Read that as REALLY BIG, BEAUTIFUL AND GLAMOROUS. Now, multiply each of these adjectives by a million times and you will get Dubai’s latest possession – a perfume worth Dhs 4.572 million or USD 1.295 million. Yup, you read it right. That’s how much this beauty that you see in the image is valued at. Now, whether you choose to buy it or not depends on how seriously deep your pockets are! So what’s so special about this fragrance? Read on…
Mr. Asghar Adam Ali
WHO IS BEHIND IT
SHUMUKH is the product of the passion of the Spirit of Dubai Parfums by Nabeel, an ultra-luxury fragrance brand from the UAE. It has been conceptualised by Mr. Asghar Adam Ali, Chairman and Master perfumer at Nabeel Perfumes Group of Companies, and executed by renowned artisans and master craftsmen from Switzerland, Italy and France - including the recipients of the designation of Meilleurs Ouvriers de France ("Best Craftsman of France"). Mr Ali says his dream was to bring to life a “history in the making” concept with innovation at its core”. “My vision was not only to capture Dubai’s persona in one monumental piece of art, but to also create a fragrance that embodied the pinnacle of luxury in the world of perfumery. Today, I am very proud of SHUMUKH, an evocatively stunning and bespoke creation which combines the disciplines of art, jewellery design and perfumery.” Well, then.
The real deal. The unisex fragrance unites the art of jewellery and perfumery to create a one-of-a kind masterpiece that tells the tale of the great Emirate through seven core design elements. Set with 3,571 sparkling diamonds (totalling 38.55 carats), topaz, pearls, 18 karat gold 2479.26 grams and 5892.88 grams pure silver, SHUMUKH, which translates as ‘deserving the highest’, is the epitome of luxury.
THE NUMBERS YOU MUST KNOW
VALUE: DHS 4.752 million
• 3,571 - sparkling diamonds totaling 38.55 carats
• 18 carat gold - 2479.26 grams
• 3892.88 grams - pure silver
• 1.97 mts - tall
• 3 years and 494 trials - to formulate
• 12 hours – the perfume lasts on skin
• 30 days – the perfume lasts on fabric
THE TALE BEHIND IT
Inspired by the rich and diverse cultural heritage of Dubai, the idea is to showcase seven key elements that make up this city - pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan), and Dubai’s stature as a ‘city of the future’ (Aamal), all of which have been intricately modelled in gold and silver and ornamented with the diamonds and precious stones.
It took nearly three years and about 500 trials to formulate and the effort is worth it. SHUMUKH is composed of fine natural ingredients sourced from the furthest corners of the globe, comprising notes of amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli ylang-ylang and frankincense. Its hand-blown Italian Murano glass bottle has the capacity to hold three litres of perfume that is dispensed via a remote-controlled spray mechanism that adjusts to the user's ideal height!
We haven’t heard of perfumes creating records but SHUMUKH has made its way to the Guinness Book of World Records for the ‘Most diamonds set on a perfume bottle’ and ‘Tallest remote controlled (RC) fragrance spray product’.
HOW YOU CAN SEE IT
Now, you can see what it looks and smells like. SHUMUKH will be on public display in The Dubai Mall’s Fashion Avenue from 14th – 30th March 2019. The custom-built, seven window display beautifully showcases each of the seven elements and takes the viewer on a journey of the inspiration behind the brand. Each window showcases the ‘First Generation’ and ‘Second Generation’ perfumes that are the foundation of SHUMUKH. You can also purchase the individual perfumes and avail the complimentary engraving service. www.thespiritofdubai.com or call 8009988 (toll free).