Why Student of the Year 2 Needs to be a Successful Film for Dharma Productions

Why Student of the Year 2 Needs to be a Successful Film for Dharma Productions

Student of the Year 2 is set to release soon and here are all the reasons why it should be a successful venture for Dharma
Why Student of the Year 2 Needs to be a Successful Film for Dharma Productions
Student of the Year 2

If  the truth be told, Karan Johar’s Dharma Productions and their partner Fox Star Studios are jittery over the  release  of  their splashy college romantic-musical Student Of The Year 2.

“Why should  they not be jittery after the  crippling blow that was dealt by  the  failure  of Kalank?” argues  a  source close to Dharma

But  then comes  the surprising revelation. “Kalank has made Dharma  all the  more determined  to make a success out  of  Student Of  The Year 2. They  are  going all-out to  ensure the  film gets a big box office  boost,” says  the source.

Apparently Alia Bhatt’s dance number with Tiger Shroff was an afterthought. The song is already garnering a lot of response from the internet and Tiger Shroff cannot stop gushing about Alia Bhatt.

Admitting this, one of the prominent  players in the project says, “I agree Alia came in at the last minute. They wanted a big  star to dance with Tiger. The Alia-Tiger  song and dance is a big boost to  the film. As far as cutting marketing  budgets is concerned , they(Dharma-Fox Star) have  taken a voluntary  decision to go slow on publicity during the last phase so as  to not create  an over expectation in  the audience. There’s no  budget cut as such.”

However this source admits that  if SOTY2 under performs then  the  producers are  in trouble.

“Fox has absorbed the losses of Kalank. But if SOTY 2 doesn’t work Fox-Star may have to re-negotiate with Dharma,” says  the source. Kalank was Karan Johar's magnum opus as imagined by his late father Yash Johar. It was imagined initially with Shah Rukh Khan and Rani Mukerji and Sridevi but could not happen back in the day. 

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