Kartik Aaryan has had an amazing run at the box office ever since his 2018 release Sonu Ke Titu Ki Sweety hit the theatres. This year, Luka Chuppi, his comedy with Kriti Sanon in the lead did good business despite getting mixed reviews. Needless to say, this has led to a huge increase in his standing in the endorsement world. Kartik, who is already the brand ambassador for several products, is expected to get more under his belt.
A recent report has placed Kartik as one of the hottest brand ambassadors among the generation-Y of Bollywood actors. "There is a good ROI (Return on investment) that he is guaranteeing, and with no starry airs around him, he is managing to form a connect with filmmakers, as well as the aam Janata (common man). As the boy next door who comes from a humble background and realizes that it takes a lot to reach where he has from where he was, Kartik is keeping his price balanced, yet competitive," a source told Moneycontrol.com
Kartik has many brands in his kitty now. Principal among them are mobile company Oppo, Irus by Idee, Mufti, Hummel, Boat, Emami and Magic Moments. "He is one of the youngest stars to have ensured over Rs 200 crore in revenues from the theatrical run of Sonu Ke Titu Ki Sweety and Luka Chuppi, and we are talking about just the domestic run. As for the endorsements, the logic is simple. When you do good work and enjoy so much popularity, brands definitely want to cash in on that. A new face with appeal amongst the masses as well as classes always helps," an industry veteran told the business website, moneycontrol.com.
Kartik will now be seen in the remake of Pati, Patni aur Woh, with Ananya Panday and Bhumi Pednekar.