Nawazuddin Siddiqui, the performer known for his stellar acting skills has made headlines yet again, but not for the right reasons this time. His most recent Pakistani commercial for Kenwood, has him speaking about domestic violence in a rather chill ‘matter-of-fact’ way, and has left people in shock, terming the whole approach as being sexist.
In the ad, the actor is seen sitting around with a group of guy friends, casually discussing his recent argument with his wife. He goes on to brag about how he raised his hands on ‘bhabiji’ due to her misbehaving using the term ‘Kar di dhulayi’ to describe his actions. Upon watching the advertisement the second time around, one quickly notices that the term ‘dhulayi’ is actually used smartly to refer to the ‘washing of clothes’, advertising the product they are trying to sell! The ad concludes on a rather funny note with his friends pretending that his wife has returned and Nawazuddin jumping off his seat in fear.
Have a look:
The commercial has caused an outrage on social media with varying opinions from the public. The final twitter verdict has branded the ad as a misogynistic one as it subtly hints of domestic abuse being a normal regular occurrence.
Take a look at what the twiterati had to say:
Among all the backlash, there have been a few supporters on social media deriving a different message of the ad, saying that washing should be a man’s responsibility too. We at our end think the ad makers could have definitely used a different, less controversial approach, but then again, as the saying goes- ‘There’s no such things as bad press’ What are your thoughts on the whole fiasco?