After his marriage with Anushka Sharma, the brand value of Virat Kohli has received a sudden boost. He is now the most valuable Indian brand, overthrowing Shah Rukh Khan in the process.
Due to limited availability, Aamir Khan (who is extremely choosy about the brand he endorses) and Salman Khan (who mostly endorses his own set of brands including Being Human) are not a part of this race. According to a report by a valuation advisor titled ‘Rise of the Millennials: India’s Most Valuable Celebrity Brands’, Duff & Phelps said that Kohli topped the list with brand value of $144 million, followed by actors Shah Rukh ($106 million), Deepika Padukone ($93 million), Akshay Kumar ($47 million) and Ranveer Singh ($42 million).
Duff & Phelps, a global valuation and corporate finance advisor, published the third edition of its annual study of celebrity brand values in India. “For the first time since we began publishing our ranking, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fuelled by his extraordinary on-field performances and off-field charisma. In addition to Kohli, other young celebrities such as actress Alia Bhatt, actor Varun Dhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top 15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year”, Varun Gupta, Duff & Phelps Managing Director and Region Leader — India, Japan and Southeast Asia, said in a statement.
Who do you think personally think has bigger brand value, SRK or Virat Kohli?