Starring Vicky Kaushal and Yami Gautam and directed by Aditya Dhar, Uri: The Surgical Strike has completed 100 days in theatres. That’s no mean feat. Especially given today’s day and age where every film has a much shorter lifespan than its predecessor. These days, a film tries to garner as much as money as possible in the first week of its release. Primarily because too many films are lined up for release and the number of screens are limited.
The film business hence is based on the first week's collection, post which a film goes to be screened on TV channels and other Over The Top (OTT) platforms like Netflix, Amazon Prime etc.
Gone are the days when a film used to complete 100 days, silver jubilee and golden jubilee at the theatres and people used to watch one film several times.
If those days were the days of test matches then today are the days of the IPL at the Indian box offices where a hit or a flop film is decided just in two days of its release.
The last time a film completed 100 days at the Indian theatres was Baahubali 2. But this time we have a brand new entrant in the 100 days club, which has become an extremely rare feat to achieve these days, given the market conditions.
This time the film that has completed 100 days in the theatres is Uri: The Surgical Strike.
We may not like the film or may like it, but nothing can take away the fact that the audience has loved the film everywhere so much that it stands tall.
"Just before the film was to release, Aditya [Dhar, director] and I were discussing how the entire team has given their all - physically, mentally and emotionally - to the project. Though we were content with our efforts, we didn't expect the audience to go bonkers," said Vicky Kaushal, during a recent press interaction about the film completing 100 days in the theatres.
The reaction of Yami Gautam, the female lead of the film was of no less surprise.
"It's been a great year so far. Today is the day, when Vicky Donor was released 7 years ago, and what a momentous coincidence that it also is the 100th of Uri at the theatres. Both these films have truly etched a very important place in my career and I couldn't be more happy to have this day to celebrate these two amazing successes. I'm thankful to Shoojit Da to have given me my first film and what a great debut to have and now Aditya Dhar for having me cast in a role people haven't seen me do before. These two projects have been such tremendous successes and I'm grateful that I have two reasons to be in a celebratory mood for," Yami Gautam told reporters when they asked her about the film completing 100 days at the theatres.