After 2019’s bonanza of hits for Bollywood, it looks like this year too will reap rich harvests. 2018 ended with a big hit Simmba.
Now 2019 has opened with a hit, the war film URI which is showing very impressive box office numbers. The film collected 8.43 crore rupees on Day 1. The figure leapt to 12.43 crores on Day 2. Over the weekend URI has made a staggering Rs 35 crores. It is expected touch 100 crores by next weekend.
Made at a budget of approximately Rs 25 crores, URI is already showing an impressive profit within a week of its release.
The other surprise success of the week is the Manmohan Singh bio-pic The Accidental Prime Minister. Like URI, this film too has shown impressive growth over the weekend and is expected to be a surprise success.
The Accidental Prime Minister is being dubbed into Tamil and Telugu from this Friday.
Says trade analyst Amod Mehra, “People today are eager to see something different but it should have some substance to back it. Both films depict true-life incidents from recent history and both have their own audience. The modest budget of The Accidental Prime Minister has made the film commercially viable. URI arouses the patriotic emotions as it's based on recent incidents and is a slap on the face to our enemy No.1, namely Pakistan.”
Adds trade pundit Atul Mohan, “Topical, well-made films, right marketing and buzz are the factors in favour of these two. The country is entering into election fever now and buzz around these two films that these are propaganda films by ruling party has also added to the curiosity element. People are liking these films and this positivity is growing into footfalls.”
A still from 'URI: The Surgical Strike'
Trade expert Girish Johar sees the triumph of two starless dramas on the same Friday as a victory of content. “To me, it clearly shows that CONTENT IS KING.
Despite the so-called lesser mass appeasing stars these films have started well and have strongly consolidated thereon. The audiences have shown clearly that all they want is good appealing content which not is entertaining but is also worth their time and money. This is a great trend for the business of film making as it will enable good stories to be told irrespective of who is starring in it. Overall is a very comfortable start movie business in 2019!