ICONIC, the youngest fashion destination part of the Landmark Group, has signed a two-year endorsement deal with Bollywood’s heartthrob Varun Dhawan. Extremely popular for his boy-next-door look and his style, Varun has managed to win hearts in a short span of his career.
On his association with ICONIC Varun said, “The Middle East is a huge supporter of Bollywood and I have received immense love when it comes to my movies. An association with ICONIC, a trendy fashion destination stems from my passion for fashion coupled with a keen sense to stay in the hearts of the Arab world for a long time to come.”
Raza Beig, Director- Landmark Group and CEO- Splash & ICONIC said, “An achiever at a very young age, we at ICONIC are proud to partner with the charismatic Varun Dhawan. Both Varun &ICONIC are rapidly growing brand names in their own space and hence a perfect fit for each other. Varun is a contemporary fashion icon with a classic and current style and ICONIC offers a similar kind of fashion for its discerning audience.”
The first campaign featuring Varun with a model will release across the GCC on September 1 and will include six to seven images in various looks and outfits along with a 30 second TV commercial to be used across varied communication channels including Print, Radio, TV & Online.