At the inauguration of the film museum at the NFDC on Saturday Prime Minister Modi threw the catchphrase ‘How’s The Josh?’ from the film URI: The Surgical Strike on the enchanted and amused audience.
That moment when our Honorable Prime Minister, @narendramodi says #HowsTheJosh? Definitely, HIGH SIR!@vickykaushal09 @yamigautam @SirPareshRawal @AdityaDharFilms @RonnieScrewvala @zeemusiccompany pic.twitter.com/SKGZ21XmaI— RSVPMovies (@RSVPMovies) January 19, 2019
What better endorsement could the film have hoped for? Says the stunned director Aditya Dhar, “It’s one of the best validations any filmmaker can ever get! The PM of the largest democracy in the world is a mouthing dialogue I have written! Never had I thought while writing it that this line will become a national craze. Everybody is saying it with a lot of pride and patriotism in their heart! I truly feel honoured! I have only gratitude in my heart!”
The line, ‘How ’s your josh?’ comes from a long-remembered never-forgotten memory in the director’s consciousness. Says Aditya, “I remember an Army office using it when I was a kid! Got stuck at the back of my mind. Remembered it after so many years also.”
Uri: The Surgical Strike which opened on 11 January has acquired blockbuster status since release. The film is expected to cross the 100-crore revenue mark this week.
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