UAE Embassy Announces Esports Partnership With US-based Company

UAE Embassy Announces Esports Partnership With US-based Company

The UAE embassy in Washington, DC, has entered into a partnership with one of the largest integrated sports and entertainment companies in the US. Learn more below

The UAE is rapidly becoming an esports hub in the Middle East region. As two-thirds of this region’s population is under 30, the interest in tech, sports and entertainment is rising. In light of these developments, the Embassy of the United Arab Emirates in Washington, DC, has announced a new partnership with Monumental Sports and Entertainment (MSE), which is one of the largest integrated sports and entertainment companies in the US. The partnership will focus on the expansion and inclusivity of esports, i.e. electronic sports, on a global level. Based on a passion for video game competitions, the collaboration will oversee online and in-person tournaments and activation for gamers worldwide. Speaking about this initiative, UAE Ambassador to the US, Yousef Al Otaiba said, “Young people in the UAE and US have many shared values and common interests – including a fervent passion for gaming. As a leader in the sports space, Monumental is a natural partner to help us connect the UAE’s dynamic esports community with likeminded gamers here in the States."

MSE owns Wizards District Gaming, a member of the NBA 2K League, and Caps Gaming, an esports-focused sub-brand. Senior Vice President, Strategic Initiatives at MSE, Zach Leonsis shared his thoughts on the new partnership with the UAE, saying, "Whether it is Wizards District Gaming, Caps Gaming or our investment in Team Liquid, esports continues to be an important emphasis for us at Monumental as we strive to best connect with the next generation of fans. We are thrilled to partner with the UAE to shine a light on esports around the globe through innovation and collaboration."

President of Business Operations and Chief Commercial Officer at MSE, Jim Van Stone said, "This partnership is the latest step in our terrific relationship with the UAE Embassy in Washington, D.C. With our ever-expanding esports profile at Monumental and the exponential growth of gaming in the UAE, this is an ideal fit."

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By Ayesha Hoda
Ayesha Hoda is a senior communications professional and writer, currently based in Dubai, UAE.