Imagine how rich will your television viewing experience is likely to be when the best shows from three different countries are aired in one channel. Viacom 18 and IndiaCast’s latest initiative Rishtey Asia has managed to translate this idea into reality.
Already on air in as many as 35 countries, Rishtey Asia will have some multicultural shows from India, Pakistan and Turkey and will specifically cater to the audiences in the Asia Pacific and Middle East and North Africa. The line-up of shows looks promising with award-winning Turkish drama PabbandIshq all set to premiere soon. Bollywood too finds its footprint in Rishtey Asia with blockbusters such as Raanjhanaa, Humpty Sharma Ki Dulhaniya and Gabbar is Back all set to be broadcast soon.