The decision to not release Bollywood films in Pakistan post the Pulwama attacks in which nearly 40 CRPF soldiers were killed by terrorists from Jaish-e-Mohammed, will cost the industry as much as five per cent in its total revenues. In some cases, even more than that.
Following on the lines of Total Dhamaal and Luka Chuppi, other big Bollywood films like Badla and Kesari will also not release in Pakistan, it was reported today.
Mint reports that according to trade analysts, not releasing films in Pakistan is a crucial business decision for Bollywood, given that it is a sizeable market, bringing at times, around five per cent of the overall earnings.
While box office figures aren’t revealed unlike other overseas territories, distributors in the neighbouring country can pay a minimum guarantee of up to INR 5 crore for a big Indian film. Both Luka Chhupi and action comedy Simmba had been locked in for the same amount. A figure like that means buyers are assured of collections of at least INR 8-9 crore.
Several news agencies have now reported that the trade is buzzing with the news that filmmakers will now look to make more money from other deals and by selling the rights to other territories to offset the losses created by not selling the Pakistan territory rights.
“We have to agree that we need to place the country before everything else. So if there is a shortfall in the monies to be recovered from the sale of the films — filmmakers are now re-negotiating with the channels and digital platforms asking for a higher price from the satellite and digital sales of the film because they will not be able to recoup a certain sum of money for films that have already been made and sold for all territories including Pakistan. So, if the Pakistan deal is off, how does the recovery happen?” asks a trade expert to Asian Age.
Mint reports that last year, Ranbir Kapoor-starrer Sanju and Rajinikanth’s 2.0' were the big Indian superhits in Pakistan. Salman Khan’s Bajrangi Bhaijaan — about a good-hearted Indian who takes a mute Pakistani child home — remains an all-time blockbuster for obvious reasons. The screen count for Indian films in Pakistan has also risen—from 95 to 110—in the last two years.