Deepika Padukone believes in being on top of the game, be it films or endorsements. Like several others in the entertainment industry, Deepika is not just a fabulous artiste but also smart with her money and investments. Following the footsteps of a few other stars, Deepika Padukone too has donned a new hat - that of an investor.
The Padmaavat actress invested an undisclosed amount in Drum Foods International Pvt. Ltd, the maker of the yogurt brand Epigamia on Tuesday. The investment was made via KA Enterprises Llp, her strategic initiative arm. Economic Times (ET) reports that within 18 months of setting up KA Enterprises, which manages Padukone's family office, it has backed start-ups like online furniture rental platform Furlenco and beauty products marketplace Purplle. Now the latest investment is Epigamia — a yogurt maker backed by French food products giant Danone.
While Padukone co-owns apparel private label All About You with Myntra, her other investments in start-ups have not been in the public domain so far, according to ET.
ET reports that only Deepika Padukone and Virat Kohli had a brand value of over $100 million in 2018, according to Duff and Phelps. Unlike venture capital firms, Padukone's investments aren't under pressure of time-bound exits. She endorsed 21 product brands as of November 2018 which is one of the most in the country. Her family office KA Enterprises is largely looking at bets in the business-to-consumer (B2C) space.