The Whooping Promotional Budget of 2.0 Starring Rajinikanth and Akshay Kumar Will Leave You Stunned
The cast will be in Dubai and they've planned a grand launch! Here are all the details
Anything to do with superstar Rajinikanth, spells grandeur. His much awaited film, 2.0, which is a sequel to the 2010 release Enthiran, has fans beyond excited and why not! The film was shot using the 3D technology, which makes it the first of its kind in Indian cinema.
The actor, along with Akshay Kumar and Amy Jackson have planned a huge surprise for fans in Dubai. According to reports, the audio launch of 2.0 will be hosted in Dubai, and will be attended by the cast and crew of the film. Reports state that the launch will have a whopping budget of INR 15 crores, which is approximately $2 million. Shell shocked? We are too!
With such a huge promotional budget, 2.0 has gone on to break records, being the first film in Indian cinema to host an event on such a big scale. According to Pinkvilla, the Dubai launch will be followed by a trailer launch in Chennai and Hyderabad, which will be attended by the who’s who of Indian cinema.
According to Indian Express, the event is set to take place on October 27th. As you count down to the days of the big launch, watch this amazing video of the making of the film: