Not too long ago Kareena Kapoor Khan, Katrina Kaif and Deepika Padukone were among the most-sought after Bollywood celebrities for product endorsement. But now the order has changed and new entrants are making the mark.
Sources from the advertisement world say the Big 3 among the screen queens are now Tapsee Pannu, Sara Ali Khan and Janhvi Kapoor. Says a well-placed executive of an advertisement agency. "Please don't name me as I don't want to offend anyone. But the fact is the most saleable names from Bollywood for product promotion have changed ".
Naming the three 'hot and happening' product sellers, the source says "Tapsee's big plus is her relatability. She is not your unattainable Lux beauty but the pretty perky girl-next-door. Sara on the other hand is glamorous and sunny the kind of girl you would believe when she sells beauty products and chewing gum. As for Jahnvi, she is favoured for one reason - Sridevi. The consumer relates to her instantly when they see her."
Speaking of the reason why the big three from the earlier lot are no longer favoured so much, a source from the advertisement world says, "Deepika and Kareena's married status is a big no-no in the ad world. As for Katrina she has had her innings."
While the ad world might state Deepika and Kareena's married status (which is a seriously archaic notion), one reason is also the exclusivity and price factor. Given the popularity of Deepika and Kareena and the number of years they have spent in the industry, these two superstars do not come cheap. Especially, Deepika, who after her marriage to Ranveer Singh has hit a new high as far as brand value is concerned.