During a year when Bollywood has had more hits than any year in living memory it is shocking to discover the abysmally low attendance for a J P Dutta war drama Paltan and the Imtiaz Ali backed love legend Laila Majnu. Both the films opened to collections as low as 5 -10 percent.
Some multiplex theatres are now considering replacing shows of the two ill- fated new releases with last week's hit Stree. A multiplex personnel observed ,"J P Dutta and Imtiaz Ali are not big names today . Dutta had his hits in the war genre 15-20 years ago . Imtiaz Ali 's last two films Tamasha and When Harry Met Sejal were flops .Imtiaz 's brother Sajid who has directed Laila Majnu earlier directed the flop Lekar Hum Diwana Dil. So there is nothing here to pull audiences in."
The newcomers in Laila Majnu have been appreciated for their performance but to no avail. Though the year is exceptional for the Hindi film industry it isn't a good time for newcomers or for directors making a comeback.
But it seems a favourable time for horror films. Stree is a huge hit and The Nun, the new segment of The Conjuring franchise has opened far better than all the Hindi releases this week.
Stree in fact has posted humongous numbers. According to trade website Box Office India the Rajkummar Rao-Shraddha Kapoor starrer showed a huge jump on Saturday (a week after its release) and collected around INR 7.50 crores. This has taken the nine day collections to over 71 crore nett and by the end of the weekend it is pretty certain to cross 80 crore nett. The 100-crore mark is certainly a huge possibility. Stree is one of the rare films that has been found appreciation among critics and the audiences.