The biggest star of the last few months has been Kartik Aaryan, whose bromancing act in the year’s surprise hit Sonu Ke Titu Ki Sweety has won him a huge fan following. The actor entered the coveted 100-crore club with this film and we hear that he has not only been offered a plethora of movie offers but is now hot on the brand endorsement circuit too.
In Bollywood, one of the sure shot ways to announce that you have arrived is by signing a big endorsement deal and that’s what Kartik appears to have done.
According to reports, Kartik will be the new face of Emami Fair and Handsome to endorse their range of men’s products. Mohan Goenka, Director, Emami Ltd has been quoted as saying, "We are happy to be associated with one of the most promising, upcoming stars in Bollywood, Kartik Aaryan. Being a pioneering Brand, Fair and Handsome has a strong leadership position in the Men's Grooming space and we are confident this association will enable the Brand to strengthen its relationship with the young audience. Kartik will be the face of Fair and Handsome Laser 12; the communication leverages the insight of how a man's face goes through new challenges every moment and Fair and Handsome Laser 12 is the one-stop solution to every challenge,"
Kartik has already shot for the commercial, which is releasing in the ongoing IPL season soon and from what one hears, the young star boy is looking absolutely dashing in the advertisement.
Of course, while there can be no doubt that Kartik will do justice to the brand, the whole issue of actors endorsing fairness brands, always raises a controversy. In the past superstars like Shah Rukh Khan and John Abraham have come under fire for promoting fairness products which, according to its critics, gives a wrong impression of beauty (or good looks!) and subtly endorses racism. Actresses like Kangana Ranaut has taken a principled stand against fairness creams ads.
But as of now Kartik, need not worry about controversies. He is riding a wave and has arrived in style!
Read the review of Sonu ke Titu ki Sweety review here!