Alia Bhatt is clad in new outfits day in day out. However, she holds the concept of sustainable fashion extremely close to her heart. Earlier this year, the starlet launched her fashion for a cause initiative, ‘Mi Wardrobe Su Wardrobe’ (MiSu) where select products are sold and the proceeds are disbursed to multiple charitable organisations within India. However, the larger underlying objective is to create genuine awareness on recycled garments, making the world an environmentally friendly place. In June, Anushka Sharma joined in on the campaign and lent support to the ‘Raazi’ star.
Like Alia’s previous two installments, Anushka’s hand me downs were made available for sale on SaltScout.com, an online platform for charity auctions and sales. The proceeds from the same would support animal welfare, a cause close to Anushka’s heart.
The most recently celebrity to follow suit is Sonakshi Sinha. The starlet has contributed some of her wardrobe items for ‘Mi Wardrobe Su Wardrobe’. The garments from Sonakshi's wardrobe will be available on SaltScout.com from July 2. Sonakshi is the second celebrity guest to join the initiative, which aims to benefit the planet and support the education and healthcare of the underprivileged through Being Human – The Salman Khan Foundation.
"It is a lovely idea and I was only too happy to chip in with Alia and help do my bit. Each buyer gets a garment that has sentimental value,” said Sonakshi. Alia thanked the ‘Dabangg’ actor for her help. Speaking about it, she said, "Through MiSu, we're trying to increase awareness around reusing and recycling, to divert clothing from landfills and help reduce waste. I'm grateful for Sona's generous support on the initiative. The response from friends and fans has been so encouraging and going forward we plan to introduce other celebrity wardrobes giving fans around the world a chance to be a part of the eco-movement."