After taking a bad beating in India, Thugs of Hindostan (ToH) has flopped in China too which proves that the film couldn't garner audience anywhere in the world. Earlier, film critic Taran Adarsh tweeted that the film has "fallen flat" in China and has not shown any significant growth over the days that it was on the big screen.
#ThugsOfHindostan falls flat in #China... Shows no significant growth in numbers on Day 2 [Sat]... Also, slips to No 6 position on Day 2 [started at No 4 on Day 1]…— taran adarsh (@taran_adarsh) December 30, 2018
Fri $ 1.51 mn
Sat $ 1.56 mn
Total: $ 3.10 mn [₹ 21.65 cr]
Total includes previews held earlier#TOH
However, now the Global Times reports that ToH has now become one of the worst performing Bollywood films in China ever. ToH debuted in China to a paltry opening of 10.74 million yuan ($1.56 million) last Friday (28 December), with the movie’s run expected to be the worst among all of Aamir Khan’s movies released in the country. The Chinese ticketing platform Maoyan estimated that its total run would amount to 96.1 million yuan, far behind what Aamir’s runaway hits like Dangal and Secret Superstar grossed in the country.
A special edition of the movie had been released in China, with 44 minutes lesser runtime and with a greater focus on Aamir’s character to make the move more palatable to the Chinese audiences.
Swarajya Mag writes that Aamir Khan also reportedly travelled the length and breadth of China, two weeks before the premier to promote it and even spent Christmas Eve with fans. Clearly, none of the above promotional tactics has worked in favour of ToH.