Sheheryar Munawar Explains How Pakistani Actors Have to Build their Brand Themselves

Sheheryar Munawar Explains How Pakistani Actors Have to Build their Brand Themselves

Sheheryar Munawar is currently promoting his film 'Parey Hut Love' which is both acted and produced by him. In a recent interview with BBC Asian Network, Sheheryar Munawar explained the struggles of working in the Pakistani Film industry.

Sheheryar Munawar is probably the national crush of young Pakistani girls at the moment. The brown-eyed confident Sheheryar Munawar has all that it takes to make it big. He started his career from modeling and then became an actor. He rose to fame with his drama ‘Meray dard ko jo Zuban Miley.’ Sheheryar Munawar played the role of Arooj, a deaf and dumb boy and won a critical acclaim. After making his name in the television industry, the natural progression was to work in films. His first film ‘Ho Mann Jahan’ released in 2016.

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Sheheryar Munawar explains the struggles of working in the Pakistani Film Industry

The interesting fact is that Sheheryar Munawar was also the producer of ‘Ho Mann Jahan.’ These days the heartthrob is busy promoting his film ‘Parey Hut Love’ which is scheduled to release on Eid. Sheheryar Munawar is not only acting in this film as the main lead but is also producing the film. In an interview given to Haroon Rashid, Sheheryar Munawar explained the struggles of working in the Pakistani film industry. According to Sheheryar Munawar, the last one and a half years working on ‘Parey Hut Love was not easy on him and he doesn't even remember what sleep is like. But he is willing to forgo his sleep if he's able to create something that would last.

‘Pakistani actors have to look like stars and also build their brand’

According to Shehryar Munawar, the Pakistani film industry is still a cottage industry. While it might not appear so when a film is released, the reality is much different. In the rest of the world, the actors just have to be themselves while their teams build the star and their image. In Pakistan, the actors have to do everything by themselves. Not only are the actors responsible for looking like stars but also for building their brand.

In reply to a question about how he managed to look like a star and promote the film with the pressure of being a producer as well, Sheheryar Munawar said that he drew his energy from his fans. When he saw people waiting and cheering for him in Birmingham and Manchester, he instantly felt energized.

‘All films should do well’

Sheheryar Munawar also raised an important point that all films releasing on Eid are not always a good thing. Due to the lack of screens and the increase in footfall, everyone wants to release their films on Eid because they expect good business. He said that only entertaining films that go with the image of Eid should be released on that day. Shehryar Munawar reinforced the need of wishing well for each other’s films because it is about the industry as a whole. One film not working well affects all other films as well because the investors check the figures of the overall industry and not one particular film before investing.

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By Saadia Ahmed
Saadia Ahmed is a Bollywood and cheesecake fanatic with no obvious interest in space travel. She tweets @khwamkhwah day in and out