Shah Rukh Khan’s ‘Zero’ Will Release This Week But ‘Kedarnath’ Holds Strong
Sara Ali Khan and Sushant Singh’s ‘Kedarnath’ is almost hitting the 100 crore mark
Irony can no further. A film starring a debutante and a relatively new actor is giving a Shah Rukh Khan starrer sleepless nights. Abhishek Kapoor’s Kedarnath featuring the well-received Sara Ali Khan with Sushant Singh Rajput is expected to crack the 100-crore mark gradually.
According to Roshan Singh a prominent exhibitor in Bihar, “Kedarnath has shown a slow and steady rise in ticket numbers. It had to compete with a blockbuster like 2: 0 from the previous week and with Aquaman in the week after its release. Kedarnath still held its own. And now Shah Rukh Khan and Zero are on release. But Kedarnath isn’t showing any sign of fear.”
Observes trade analyst Amod Mehra, “Irrespective of the film's merits the film has managed to maintain steady collections mainly because there’s no opposition. Also, people have loved Sara and word of mouth for her is so positive that people don't mind the shortcomings in the script.
A reliable source from a multiplex says, “It’s not just Kedarnath, but also 2:0 that is doing exceedingly well. Plus there is Rohit Shetty-Ranveer Singh and the new hit heroine Sara Ali Khan coming together in Simmba a week after Zero.”
Ironically, at the beginning of 2018, Abhishek Kapoor had announced his decision to release his Kedarnath alongside Shah Rukh’s Zero on December 21. But trade experts warned that it would be suicidal move to pitch ANY film against SRK.
Suddenly pitching Kedarnath with Zero doesn’t seem like such a bad idea. Kedarnath director Abhishek Kapoor is laughing all the way to the bank. The river bank of the holy waters, that is. “It’s Lord Shiva’s blessings and the love of the audience which has made the film what it is. Jai Bhole Nath,” says Kapoor.