Shah Rukh Khan is the brand ambassador of Visit Dubai, a campaign that encourages Dubai tourism. Given how metropolitan Dubai is and how global Shah Rukh Khan’s fan base is, Shah Rukh Khan is the best person to represent Dubai.
In a series of videos released, Shah Rukh Khan has posted them on Instagram where he is chasing secrets of Dubai in its various places.
In the first video, Shah Rukh Khan is at the Souk Madinat, visiting his ‘most favorite city’ Dubai, where a lady walks up to him and says, ‘there are three hidden coins in Dubai’. ‘That’s how my adventure began,’ says Shah Rukh.
In this video, Shah Rukh rides a cab in Dubai to find his last coin.
In this video, the Dubai frame is seen capturing the Burj Khalifa. Shah Rukh Khan is seen going through a dark and magical cavern after which he sees a man dressed as Thor.
In this video, a mystery woman walks up to him and says ‘hadiya min Dubai iktahshifha’.
Here a child tells Shah Rukh, ‘where the sea is built on land, stories will appear from the sand.’ Shah Rukh continues, ‘… and that’s how my adventure began.
Here Shah Rukh Khan is at the beach in Dubai, looking at another hidden message/clue which encourages him to find the coins. ‘In the jewel of the ocean, they fell from the sky,’ reads the clue.
Finally in the recent video posted by Shah Rukh Khan, he walks through City Walk and looks for a man in the white hat as his guide. ‘We just found our next clue!’ says Shah Rukh.