Tennis star Serena William has joined forces with our Desi Girl Priyanka Chopra as an investor of social and dating application ‘Bumble’.
Serena Williams will invest in and advise the Bumble Fund, the dating application’s fund that primarily backs start-ups led by women of colour. Bumble on Wednesday announced Williams, who had earlier teamed up with the company for an ad campaign #InHerCourt, will be joining the organisation as an investor and active member of the Bumble Fund.
“I’ve learned how impactful one woman’s voice can be when given a platform to speak and be heard. I am passionate about building on this progress and opening doors for women of all backgrounds, especially women of color, to share their message and trust in their potential to accomplish great things,” Williams said in a statement. “By joining forces with the Bumble Fund, we will continue amplifying female entrepreneurs and creating a place for them to personally and professionally champion their growth.”
Back in February, Williams starred in a Super Bowl commercial for Bumble. Now, the tennis player is happy to expand her relationship with the women-first dating app beyond its marketing efforts. While the international player is working with the Bumble Fund, Priyanka Chopra invested in Bumble back in October itself and advised the app on its expansion to India.
The world will tell you that you're not strong enough to play. They’ll tell you that your story doesn’t matter. And to wait to be given power. But here's what the world won’t tell you... #InHerCourt @serenawilliams pic.twitter.com/dA9f9NSX1x— Bumble (@bumble) February 4, 2019
Bumble was set up by Whitney Wolfe Herd shortly after she quit Tinder, a dating app she co-founded.
On her collaboration with Williams, Herd said: "When we launched our #InHerCourt campaign with Serena this past January, we were amazed by the response we received from women globally who felt empowered by our message.
"In teaming up with Williams for the Bumble Fund. We want women everywhere to know that we are here, we are listening and we believe in you. We are giving women more keys to success, while encouraging them to push their ideas forward and keep thinking big when it comes to their business ventures."