Selena Gomez Announces Launch of New Makeup Line, ‘Rare Beauty’

Selena Gomez Announces Launch of New Makeup Line, ‘Rare Beauty’

Selena Gomez is already having one hell of a year and her latest announcement has fans wanting more! She is all set to launch her own makeup line in the summer of 2020

We said Selena Gomez was back with a bang, but we think we most certainly underestimated the bang with which the young songstress is back. After dropping a hit album last month, Selena Gomez has once again delighted fans with her latest announcement and we think we’re just as excited for what is yet to come. She announced via social media that she was going to venture into the world of makeup and beauty, much to her fans’ delight. 

The Lose You To Love Me singer took to Instagram to share a short video of her newest project and revealed that the 'special project' has been in the making since the last two years. Selena Gomez announced that her makeup brand will be called 'Rare Beauty' and the description in the video reads, "Rare Beauty by Selena Gomez... Coming summer 2020 only at Sephora and"

To share the announcement, Selena Gomez captioned the video with, “Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.”

In the video, the singer can be seen working with her team and testing out various products while having a whole lot of fun. With this, the 27-year-old singer will have added another feather to her cap. Not just singing, but Selena has also produced Netflix documentaries and owns her production company named July Moon productions. Selena Gomez’s  makeup line is likely to include "fragrances, cosmetics, hair care preparations, essential oils, skin care preparations, body care preparations" as per the trademarked products. 

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