Established in 1985, Satya Paul started at a time when there was little or no awareness about fashion or the idea of designer brands in India. Satya Paul introduced the idea of a choreographed collections and modern ethnic wear. The brand’s take on print innovations did not only change the way the consumer previously looked at sarees, but also developed a specific niche for concept-based designs. Women no longer restrict themselves to traditional Banarasis and Chanderis; and Satya Paul designs have been instrumental in bringing about this change with the new-age saree, which is easy to wear and chic at the same time.
The brand has transformed itself into India’s premier design label with an exclusive international presence. On the occasion of its 30th anniversary, the brand announced a special partnership with celebrity style icon Gauri Khan to mark this occasion earlier this year. A second collection co designed by celebrity style icon Gauri Khan, titled Mata Hari, was introduced to mark the three decades for celebrating good design without compromising on style and the luxe factor. Inspired by shades of the sensuous Dutch courtesan Mata Hari’s life, the collection diverges into three looks - Temptation, Jeweled and Pierced. The line explores her life’s duality of contrasts blended together with ornamentation and colors that are mystical, deep and contrasting. The collection is a juxtaposition of signature Satya Paul print infused into newer fabrics and silhouettes.
Gauri Khan’s effortless and graceful style has translated into fluid, leisurely separates that ease movement. The collection offers modern silhouettes with mesh inserted sheer shirts for evening cocktails to asymmetric long tunics for day outs. With their free-flowing leisurely drapes, these garments have been designed for the modern day Satya Paul muse who goes through the entire day looking chic and stylish without compromising on her comfort.
As part of Genesis Colors since 2001, the brand has grown from strength to strength and is now present at over 30 offline locations in India and abroad. In the online space, the brand retails at key e-commerce websites like Amazon, Myntra and Jabong.
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