While the opening figures for the Prabhas-Shraddha Kapoor starrer Saaho are impressive, a huge slump is expected at the boxoffice, specially in the Hindi belt where audiences have not taken kindly to the film’s chaotic shenanigans. Distributors and exhibitors in the North expect a slump of nearly 30-35 percent post the weekend A North Indian distributor on condition of anonymity reveals, “The opening first three days were full in the advance bookings. We have reason for concern over what will happen thereafter, because the WOM (word of mouth) and reviews are very negative.”
Distributors and exhibitors who have paid through their noses for the ‘privilege’ of releasing Saaho fear the film might see a sudden and steep slump like Yash Raj Films’ Thugs of Hindostan and Karan Johar’s Kalank. On the other hand the film has already made Rs 110 crores across Indian in four languages in the first three days. Fans of Prabhas in South India may decide to see the film more than once just for their favourite actor’s sake. But the film’s debacle in Hindi is almost inevitable. Trade analyst Amod Mehra who gave the film 0 stars says, “When one invests more on star and production values and not in content, it results in disaster.”
However trade pundit Girish Johar feels it is too early to write off Saaho. “Saaho is a flamboyant fare.The film is mounted on a massive scale. It has a lot of grandeur and sleek glossy visuals. As per some initial feedback the film has a lack of screenplay and coherent storytelling. But history has proved many times that commercial films do get poor or mixed review ratings but the audiences gives them a thumbs up as they feel satisfied with the masala entertainer being consumed. So again it’s a wait and watch for Saaho as well.The first weekend is poised to be good and it will boil down to the critical Monday and weekdays to gauge its final performance a the boxoffice.”
The film opened to almost universally bad reviews.