The Roads and Transport Authority (RTA) in Dubai held a two-day traffic awareness fair at Dubai Academic City. More than 1,500 students from 15 universities in the emirate participated in the event which focused on the common factors leading to traffic accidents and ways to avoid them. During the fair, students also filled out questionnaires related to their driving attitudes and use of smartphones while driving. This data will be analysed to enhance RTA’s awareness campaigns, understand traffic issues and develop a remedial programme to address road safety challenges.
Speaking about the event, CEO of RTA’s Traffic and Roads Agency, Maitha Bin Adai said, “This awareness platform held by [RTA’s] Traffic and Roads Agency at the Academic City reviewed the best global practices of traffic awareness and safety. RTA’s stand displayed virtual driving technology; a driving simulator that uses artificial and virtual reality technologies to improve the experience of trainees who were fitted with eyeglasses that take them to virtual reality roads. The device uses wearable helmet technology to obtain a 360-degree view in a 3D environment.”
RTA conducts various awareness campaigns to promote safe practices for drivers and pedestrians in Dubai. For instance, in April 2019, seven public awareness messages for crossing the tramway were released. These educational messages, such as ‘Keep your eyes on the road ahead’, were targeted at motorists and pedestrians to enhance their safety and to help them avoid crashing into the tram, while protecting public property. Similarly, RTA has also run other awareness campaigns on using smartphones while driving, respecting the speed limits and wearing seat belts. Last year, the company also signed a Memorandum of Understanding with the Permanent Committee for Labour Affairs in Dubai to promote traffic awareness efforts and coordinate events on traffic safety.