Fans went into a frenzy when Ranveer Singh previously announced the launch of his music label IncInk Records. The actor has been exciting them time and again with his latest venture. In recent news, Ranveer is trying his best to create music for people with hearing impairment. During one of the episodes of the hip hop reality show MTV Hustle, the label’s artist Spitfire, colloquially known as Nitin Mishra performed his song Vartalap alongside a sign language interpreter for the benefit of the hearing impaired audience. Nitin is the writer and composer of the hit song Asli Hip Hop from the film Gully Boy.
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Talking about the initiative, Ranveer said, “I can’t imagine my life without songs, and there are so many people who don’t have the option of experiencing music at all! We wanted to attempt to change that.” He continued, “We want to translate our art in a way so those who cannot hear can somehow still consume it; even if they can’t hear our songs but can in this manner see what we are trying to say with our music and maybe enjoy it, that’s all we want. Every single thing we do at IncInk is all heart.”
The Padmaavat actor launched the music label with film-maker Navzar Eranee in March this year. Eranee said, “We wanted to include sign language from day one with all our music creatives. We want to make it mandatory as a practice and as we look into the future, utilise more techniques to include a larger audience who may not have the benefits that we enjoy when it comes to the arts. The Vartalap performance was a start in this direction.” On the film front, Ranveer will next be seen sharing screen space with his real-life spouse and B-town actor Deepika Padukone in ’83.