Rajkummar Rao Joins PM Narendra Modi’s India Wali Diwali Campaign For Underprivileged Children
Rajkummar Rao is eager to help make India a better place and remains active in the social work sector. He believes in the cause of inclusivity on festivals like Diwali. Here is how he plans to do so!
Rajkummar Rao has become a force to be reckoned with. Known to be one of the most apolitical star in Bollywood, he knows when to stay mum and when to speak up for his rights. However, at the same time, Rao is eager to help make India a better place and remains active in the social work sector. Following the active participation of Bollywood superstar Deepika Padukone in the Bharat Ki Laxmi campaign, National award-winning Rao has become the face of Prime Minister Narendra Modi’s India Wali Diwali campaign that intends to celebrate the festival with the underprivileged children. What a sweet gesture!
Rao particularly believes in the cause of inclusivity – irrespective of cast, creed, status and religion – on festivals like Diwali. "It has been a great honour to be part of this campaign which our honourable Prime Minister Narendra Modi ji has started. I believe that Diwali should be a happy festival for everyone. I hope everyone follows this initiative and helps those who need it," he said, while speaking at an event.
The campaign calls on people to donate in all forms including clothes, food and gifts to the underprivileged. They are promoting it through a video that also features television actors like Ragini Khanna and Anang Desai among others. The video is helmed by Ankit Sharma. Speaking about the same, he said, "The simplicity of thought here was amazing, and that had to be translated into the visuals as well. The treatment and grammar were thus very simplistic, open, and easy to the eye. Rajkummar brought tremendous credibility to the film and the campaign. He is just too fine with this art and it was evident that he truly believes in the cause that he is supporting." In the earlier Bharat Ki Laxmi video, Deepika displayed the achievement of women across the country.