With a budget of Rs 510 crores, 2.0 is by far the most expensive Indian film to have ever been made. Will Rajinikanth break his principle of not promoting his films before their release for the sake of getting the enhanced footfalls into Shankar’s 2.0?
While Akshay Kumar’s stronghold over the North Indian audience will hold the film in good stead, Rajinikanth’s nebulous hold over the Hindi belt has the producers of 2.0 very nervous. With the budget being what it is 2: 0 can’t afford to be a success in selected pockets only. And now 2.0 has unexpected competition from Sylvester Stallone who returns to the screen with the hefty pugilistic Hollywood hi-jinx offering Creed 2.
Sources say Creed 2’s Indian distributors Warner Brothers intend to unleash a fair competition for 2.0 with a sizable number of screens claiming audiences’ attention.
2:0 has an uphill task ahead.