Entrepreneur & venture capitalist
Saad, the co-founder & CEO of The Protein Bakeshop, has tasted success by tapping into the health food niche. His line of delicious truffles is now sold at 250 locations in the UAE, including Carrefour checkout counters, Jones the Grocer, Reel Cinemas, Stomping Grounds and Tania’s Teahouse. Protein Bakeshop has also expanded into Kuwait, Bahrain, Oman and India. This engineering graduate turned tech and social entrepreneur is also passionate about start-ups. He is founding partner of Enabling Future, a venture capital firm that makes early stage investments in technology companies in the US and MENA. They have 20 portfolio companies and have invested in some cool businesses such as Cowlar - a smart collar to monitor the health of dairy cows in Pakistan, and Alesca Life, a container farming solution in China.
HIS MISSION: Making healthy food taste good.