PFDC Fashion Week 2010
Fashion & Beauty

PFDC Fashion Week 2010

Fashion comes of age in Pakistan with the debut of its first ever official fashion week

In the subcontinent, fashion is next only to movies and cricket in its role as a great unifier, and this February, fashion will take centrestage in Lahore, Pakistan. Thirty-two designers, both established and emerging, will use the platform provided by the Pakistan Fashion Design Council to showcase their creations influenced by the changing times but rooted in their cultural traditions.

As Sehyr Saigol, Chairperson, PFDC Fashion Week, says, "This fashion week is about fashion with a purpose – reviving Pakistan's cottage industries, mobilising young designers, getting serious about business and organising tie-ups to create value added products with a designer twist!"

Frieha Altaf, former model and the event manager, states, "Having been in the industry for over two decades, this is the milestone that I feel we need to conquer. Our designers are hugely talented and can create markets abroad. It will affect fashion week in years to come and will change the economics of the industry."

Designers' thoughts...

"Although HSY (the brand) has been actively involved in multiple fashion events across the globe with countless individual and group shows to its credit, it is always with immense pride and pleasure that we display our collection at home" - Hassan Sheheryar Yasin

"It's a great beginning of a new chapter of the Pakistani fashion industry. Eventually we will be able to make our presence felt in the global market" - Shamoon Sultan of Khaadi

"Fashion celebrates life. It is an expression of our cultural, personal and artistic identity. A great outfit is a leap of the imagination, an adventure and it has the power to transform us and the world we live in" - Kamiar Rokni and Tia Noon

"I think fashion week is a great platform for designers to showcase their work. I think it should be supported
and I'm very glad to
be a part of it" - Nida Azwer

What? PFDC Fashion Week
Where? Lahore
When? February 16 – 19

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