The newest online luxury fashion retailer on the block, Ounass.com has launched two unique collaborations with fashion houses Ayesha Depala and All Things Mochi.
Palestinian designer and founder Ayah Tabari of All Things Mochi created a cult following for herself, not just in the Middle East, but around the world with her delightfully bohemian brand. Her Mochi X Ounass capsule collection, inspired by the colourful interplay of Morrocon culture is ideal for the jet-setting women of Dubai. “Local talent is pivotal to the Ounass DNA. We are thrilled to champion two such acclaimed designers as All Things Mochi and Ayesha Depala,” says Eda Kuloglu, senior vice president of merchandising at Ounass.com. What makes the launch on the new luxury website even more special is the same-day delivery options for those of us who are too impatient to get their hands on the latest fashionable gems!
Dubai based Ayesha Depala and her eponymous label, both, are no stranger to the red carpet. A-listers in the Middle East, in Bollywood and around the world, are loyalists to the brands for its feminine yet fashion forward design with an old fashioned romantic soul. The delicate silhouettes, voluminous structures and intricate textures of their capsule collection for the website is a modern day fairtytale. “Their beautifully designed, exclusive capsule collections embody the true essence of Middle Eastern style with international edge,” adds Kuloglu.
Pictures: Liv Friis-Larsen; Styling: Harriet Gregory; Art Direction by Jo Oli; Model: Anna Yve at Munich Models; Hair & Make-up: Anne-Sofie Bergtrup; Image Courtesy: ounass.com