‘We Wanted to Give a Different Look for Govinda’
Co-Founder of design studio VAVCI on dressing up Govinda and other celebs for the Masala! Awards and experimenting with menswear
In the last few years, VAVCI, a design studio for men has made its mark as the go-to place for men’s fashion, whatever be the occasion. They have also dressed up celebs like Govinda and Boman Irani for the Masala! Awards. Kanika Mehra Co-founder of VAVCI chats with us…
What are the latest trends you are experimenting with in your menswear collections at VAVCI?
Unusual drapes and silhouettes are trending majorly and surprisingly men of all ages and builts are very keen to experiment with them. So we at VAVCI are busy inventing new cuts to flatter different body shapes and creating new styles to suit each individual’s personality.
What do Asian men look for the most when they select traditional wear?
Men in general look for sharp fits and superior quality fabrics even in their traditional fare. Besides, vibrant colours and gold embroideries are sought- after while selecting celebration wear.
Who are the celebrities you have dressed in the past?
Recently we styled Atif Aslam for Hum TV awards. We have dressed popular cricketers like Virendra Sehwag, Mohammad Azharuddin, Inzamam ul Haq, Imad Wasim, James Franklin and Dirk Nannes. We also dressed Govinda, Boman Irani, Vikas Khanna, Rohit Roy and others on different occasions.
What has been your most memorable experience with celebs? Please share some interesting anecdotes.
It was 2014 when we had dressed Chef Vikas Khanna for the Vogue awards and accompanied him to the event. Being the simple and humble soul Vikas is, he attended the pre-awards press conference and media interviews in a plain tee and jeans, unshaved face and messy hair, straight after a long flight from New York.
In an hour, he walked into the ballroom dressed in a sharp Aegean blue three- piece suit accessorised with a maroon velvet bowtie. The transformation caught everyone’s eye and he was complimented by one and all, introducing us as his stylists. I can’t forget Farah Khan, Farhan Akhtar, Ali Zafar and Lisa Haydon raving about his look. But the best moment came from Hritik Roshan who walked up to Vikas and said, “Buddy, how can I get this same suit and bowtie as yours? Vikas looked around for us but unfortunately we had left the place and we missed the chance! I am still waiting for an opportunity to style him.
How did you select the outfit for Boman Irani and Govinda for the Masala! Awards?
Our first impulse for Govinda was a bright coloured tuxedo or a blingy jacket . But then we decided that should be his look as a performer. For the red carpet we wanted to give him a different look, that of a legendary artist being awarded for his significant contributions to Bollywood. Knowing his taste we did carry a second option of a blue and silver brocaded tuxedo which he selected at first sight. But on our recommendation, he tried on the first option and he loved it. So there he was looking most dapper in a black embossed silk wool tuxedo accessorised to perfection.
Boman’s sense of dressing has always been very understated. All that I wanted to do was make use of his tall and broad built to give him a slick and sophisticated look. He was dressed in a black hand woven pure silk bandhgala jacket spiced up with a vibrant print pocket scarf and brooch.
Which celebrity would you like to dress in the future?
There is a long list but there are a few designs which I feel only Ranveer Singh can do justice to. We are already working on outfits for Rahat Fateh Ali Khan, Zaheer Khan and MS Dhoni and Akon.
If you were given the following stars to style, how would you dress them up?
Ranveer Singh: We are working on our new collection ‘power & poise’ for the New York fashion week 2018, and it’s just him!
Varun Dhawan: He would kill it in our asymmetrical cut long shirt with embroidered motifs teamed with narrow bottom pants and velvet smoking shoes.
Irrfan Khan: A blue and rust checkered bandhgala suit with a pair of tan bespoke leather shoes.
Ranbir Kapoor: A blue velvet military jacket with gold buttons and fully embroidered back, black trousers with a pair of bespoke black patent leather shoes with blue velvet detailing.