As haute fashion houses are taking the metaverse by storm, from Dolce and Gabbana to Louis Vuitton, Gucci makes its virtual mark with an NFT collection that celebrates the House and its legacy.
Joining hands with SuperRare, an NFT market, Gucci has launched ‘The Next 100 Years of Gucci’ exhibition curating artworks from 29 different artists. The artworks celebrate the legacy of the label and its vision for the future.
The debut virtual exhibition will be showcased and auctioned on the House’s Vault Art Space website droping in three different parts. The first of the three was unveiled on 23 June, while the second and third sets will be launched on 7 July and 21 July.
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The participating artists, who have been carefully handpicked by the brand are Alanna Vanacore, Alex Trochut, Alexis Christodoulou, Alien Queen, Aliendope, Aliina Kauranne, anchenillustration, Antoni Tudisco, D.ARTA, Drew Young, Diberkato, eBoy, Ellen Sheidlin, Ignasi Monreal, Ignorance1, Jordan Schiffer, Kris Andrew Small, Loudsqueak, Merijn Hos, Paulina Almira, Pet Liger, Pindar Van Armand, Sasha Katz, Slam J, Tim Maxwell, Tyler Spangler, Trs.mnz, VEXX, and YEAH YEAH CHLOE.
The Vault exhibition reflects on the House’s creative director Alessandro Michele’s vision for Gucci and the label’s note to diversify its philosophy.
Gucci and SuperRare will also host three Twitter Spaces conversations as part of this virtual venture, where artist, philosopher, and writer Rowynn Dumont will speak to participating artists about the creating and collecting art today. These open conversations will also be recorded and available to listen to afterwards as episodes of the Gucci Podcast, which is accessible on all major podcast streaming platforms.
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