New Jewellery Brand That Seeks To Capture Millennial Market

New Jewellery Brand That Seeks To Capture Millennial Market

Dhamani Group unveils Dusoul, the new brand to reflect an array of styles and personalities
New Jewellery Brand That Seeks To Capture Millennial Market
A glimpse of the Dusoul showroom

The Dhamani Group is launching a new jewellery brand within its portfolio; Dusoul, aimed at the aspirational and inspirational millennial generation. The Dusoul brand stands out with its innovative designs and sparkling personality which echo the spirit of the inspirational city from which the brand is created.  As such, Dusoul encompasses the modern and inquisitive nature of the ever-evolving landscape of Dubai.

Dusoul showcases a unique mix of in-house designed collections bought to life by the natural elements of sun, sea, sand and the stars. These pieces sit alongside an exciting and exclusive edit of renowned international brands. Each of the thoughtfully curated, mesmerizing collections offer a style to reflect an array of styles and personalities.
Dusoul is proud to announce the flagship boutique opening at Atlantis, The Palm, Avenues as a prestigious and sought after location.

Mr Rohit Dhamani, CEO of Dusoul comments: “The advent of Dusoul is answering the need for a gap in the market where luxury brands and fine jewellery brands dominate. Dusoul sees a place for a truly innovative and more accessible price point. We are incredibly excited about the launch and hope to attract a new breed of a connoisseur in the coming months and years.”

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