Jewellery designer Shazia Deen started Neemar in 2005 from her home, with the help of her brand management specialist husband Hasnat Ahmad Haider, in an attempt to bring designer, bespoke jewellery concept to the Pakistani market. Back then, it was the first time branding was associated with jewellery. Her eclectic designs defined by polka-fusion, unique diamond setting styles and a stunning range of bridal sets soon found takers among the discerning, fashion-forward clientele. Today, the store, spread over 3000 sq ft area, is the first choice of thousands of brides and stylistas in the country, and it has also made a mark in international shows and exhibitions. The gorgeous woman behind it all, shares her journey…
Neemars’ brand philosophy dwells on making a big statement while wearing its jewels. Neemar is the first choice for most brides and women of substance. Women love the whole experience because it entails more than buying. It is the most personalized experience that gives them a run-down for the entire look.
Neemar produces hundreds of new designs every year and is well known for its popularity among designer jewelry. The brand also provides consultancy on how to tailormake women’s choices to make it a perfect fit for their big day. The designs that we add to the cart are not only new to this market, but also the most fashion forward, inspired by traditional and modern aspects of the world.
Neemar is the most prestigious and leading jewelry brand, based in Lahore and Karachi, Pakistan. Our designs are modern with a traditional twist. We have brought change and keep on adding value to the entire jewelry industry. Having traditional roots and blending it with contemporary design, skills and workmanship, really plays a big part in our designs which evolve with time and current trends.
While our flagship store is in Lahore, Neemar opened its doors to the second store in Karachi, in November 2017. We also have plans to open in major cities in the world, starting with Dubai this year.
The Neemar woman
The Neemar woman is bold. Someone who has substance and knows how to balance home-making and her personal life. She is a trend setter and an icon in her own right.