Tata Sky, one of the leading direct-to-home service provider in the country, Monday announced the addition of a fresh set of Malayalam channels to its offering. Superstar Mohanlal has been roped in as its brand ambassador. A total of 19 Malayalam channels, amongst the highest by any DTH player in the country, are now available on Tata Sky. Vikram Mehra, chief commercial officer, Tata Sky, said the inclusion of the Malayalam channels reconfirms the brand's commitment to customers and also highlights the significance of Kerala as one of the key markets in the country. "We welcome Mohanlal to the Tata Sky family. We are proud to be associated with a personality who professionally and personally, exhibits our brand values of high quality, innovation and integrity. We are hence keen to feature this phenomenal star in a high-decibel multimedia ad campaign," said Mehra. Mohanlal said he is delighted to be associated with Tata Sky, a brand that has redefined excellence in home entertainment.
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