At a time when film promotions are getting more unique than ever, producers of "Luck By Chance" have rolled out a campaign that's truly different.
Until Friday, January 30, the date of the movie's release, Mumbaikars can get lucky with the 'Auto By Chance' promotion.
Producers Ritesh Sidhwani and Farhan Akhtar have introduced 10 'Auto by Chance' three-wheelers in suburban Mumbai suburbs that will transport people free of charge to the destination of their choice in the suburbs.
People just have to be lucky to hail these autos.
The promotion is being run in conjunction with a radio station. One passenger will be interviewed live by an RJ and go on air with his experience of getting lucky and enjoying the free ride.
For daily celebrity news updates sign up for our newsletter www.masala.com/newsletter