Hundreds of eager customers patiently waited for their turn as the highly anticipated release of the iPhone 15, Apple Watch Series 9, and Ultra 2 took place at the Apple Dubai Mall. The iPhone 15’s Pro models quickly secured a significant portion of the pre-orders in the UAE, as sales of Apple’s latest smartphone officially commenced on September 22.
Rajat Asthana, the Chief Operating Officer at Eros Group, commented, “In fact, the level of interest and pre-orders for the iPhone 15 has surpassed that of the iPhone 14. This is precisely what tech retailers in the UAE had been anticipating to boost sales in the fourth quarter and end the year 2023 on a high note. One contributing factor is that, when compared to prices in other regions, the UAE offers some of the lowest prices. This price advantage has generated substantial demand. For example, there is a significant Rs38,000 price difference for the iPhone 15 Pro compared to India.”
Pre-orders for the iPhone 15 became available last week, and the UAE is among the initial global launch markets, offering the promise of immediate delivery to customers.
Read More: Dubai: iPhone 14 Pro series break records, devices sold 45 minutes after store opening
The Dubai Mall’s Apple store saw extensive crowd control measures as hundreds of customers began lining up a full day in advance of the iPhone 15, which launched on Friday, September 22 in the UAE and other countries. Security personnel at the mall urged enthusiasts to either choose later dates for their visit or opt for online booking, emphasizing the importance of safety and comfort during this time.
Many residents eagerly anticipated the iPhone 15 release, with individuals like Aziz Karimova, a recent Uzbekistan expatriate to Dubai, arriving as early as 4 pm to understand the logistics of collecting their pre-ordered phones. Karimova, an avid Apple fan, expressed that, based on the size of the crowd, he planned to return early the next morning to secure his new device.
Unveiled on September 13, the iPhone 15 boasts distinctive features, including a 48MP primary camera and a titanium build for the iPhone Pro and Pro Max models, which make them the lightest Pro versions ever, thanks to titanium’s exceptional strength-to-weight ratio.
Ahmed Sufyan, another Apple enthusiast who was at the mall, speculated that the crowd indicated an early release of the phones, despite his own delivery date being set for September 27 due to pre-booking.
The iPhone 15 generated significant excitement and anticipation in the days leading up to its launch. Even residents from the Northern Emirates who were visiting Dubai planned to stay overnight at relatives’ homes to ensure they could be at the mall early in the morning.
Abdul Kareem, a government department employee from Fujairah, intended to spend the night at his brother’s place to beat the anticipated early morning rush and secure his pre-booked phone.
Badr Sameer, a real estate professional from Lebanon, was astounded by the massive crowd during his visit to Dubai Mall, likening it to a festival atmosphere and stating that such crowds were typically seen only during special occasions.
Read More: Comparing iPhone 14 to iPhone 15: Here are the biggest differences
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