Lara Dutta was recently in Dubai to launch her skincare brand ‘Arias’ with Scentials at one of the most gigantic beauty symposiums, Beauty World Middle East. When you walk into the expansive halls of World Trade Centre, Dubai, where thousands of people are walking around with suitcases and identity cards, you’ll see many stalls offering all kinds of products to make your skin, your hair, your eyeshadow and your glow look better. Deep in the heart of a hall in the World Trade Centre Dubai, Lara Dutta sat speaking to various professionals about the launch of her skincare products ‘Arias’.
Dermatologist, Dr. Geetanjali Shetty helped Lara create ‘Arias’ and Lara says, “Since my pageant days, I have been keenly following skin care trends that have shaped the general attitude of women towards their skin. Through ARIAS, I hope to drive the cause of beauty at its very essence, bringing women closer to their own skin, prioritizing its care and embracing its true beauty. I hope Arias will inspire women to focus on their skin care, and celebrate their inherent beauty.”
Dr. Shetty said: “Arias products have been created keeping in mind the various challenges towards maintaining healthy skin. Arias products are vegetarian, paraben-free, have no harmful chemicals and are cruelty-free. We have used ingredients such as Neem, Matcha green tea and pomegranate extract which are great for the skin.”
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Morning school routine with kid. School bus drop off. Yoga class. Breakfast. Ready to step out for my moment in the sun???- YOU BET!!!! #itsthattimeofyear #SummerofArias #AriasSkincare #AriasBeauty #ComingSoon #Radiant #rejuvenate #antioxidant #turnbacktheclock #superexcited @scentials_world
The skincare range for women consists of 11 products including facial toners, face washes and masks, serums, as well as day and night creams. The brand holds a special place in Lara’s life, and she envisions striking a chord with modern-day women through her maiden collection. “It’s a privilege to have such a powerful platform to drive the very essence of beauty,” adds the former Miss Universe.
Watch out for a more detailed video interview soon on masala.com