Legendary fashion brand LACOSTE has signed Canadian actor Hayden Christensen as the face of its new male fragrance, launching in October 2009. Christensen's playful charm, active persona and casual elegance make him the natural embodiment of the brand's youthful, modern edge.
"We're delighted to be working with Hayden as the face of the new male fragrance from LACOSTE as he perfectly captures the modern spirit of the brand. He's young, stylish and dynamic, with a charismatic twinkle in his eye that perfectly brings to life the ethos of the new fragrance," said Andreas Gerber, global marketing director, LACOSTE Fragrances.
Most recently, Christensen starred in Doug Liman's "Jumper"; but he is perhaps best known for his role as Anakin Skywalker in George Lucas's blockbuster epics "Star Wars Episode 2: Attack of the Clone"' and "Star Wars Episode 3: Return of the Sith".
Christensen will next be seen starring in "New York, I Love You" opposite Hollywood heavyweights Orlando Bloom, Julie Christie, Kevin Bacon, Ethan Hawke, Natalie Portman, Rachel Bilson and Shia LaBeouf.