Just when everyone thought Katrina Kaif possessed one great talent – acting – the world was introduced to her beauty line which has been grabbing the spotlight since last month. Not many know that this is not something Kat came up with in a jiffy but has always remained her hidden passion for as long as she can remember. The Bollywood actor revealed that she always wanted to launch her makeup brand and felt now was the right time. She confessed having ample knowledge about the cosmetic industry and has been interested in it since her modelling days – way before she even ventured into showbiz.
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Presenting @kaybykatrina to all of you. It's truly a dream which has come into existence so beautifully. Thank you to my entire team, Nykaa, Falguni Nayar, Reena Chhabra and everyone for helping me achieve this..so much love to all of you from the bottom of my heart. lastly..always remember, be authentic, be real, be yourself...because #ItsKayToBeYou. NOW OUT IN STORES AND NYKAA.COM (link in bio) @mynykaa #KayByKatrina #KayXNykaa #MakeupThatKares Thank u to all the beautiful women who collaborated with me on this ... you are all truly Queens! @zoieakhtar @anaitashroffadajania @nehwalsaina @therajakumari @kushakapila @jannatzubair29 @urvashi_umrao @andreakevichusa @sanathampi @priyadarshini.96 @anugrahanatarajan @haima_simoes #Nayanthara #Appoorva #Simone Director : @Sergicastella Music supervisor: @ankurtewari Music: @dubsharma Production house: @cuttingedgepictures Executive Producer: @Billoosandhu Producer : @Urshila.purohit
"I always had this thought and dream more than anything to start a beauty brand. Right from the time I started as a model, make-up has always been something I have understood, I played with it a lot and I experimented a lot. It was just natural progression," she said at the launch of her brand KayByKatrina in Mumbai this week.
Katrina feels makeup helps to enhance beauty. "I do believe that beauty does not come from makeup. We do makeup to enhance or highlight the beauty that's already there in every woman. I think every woman is beautiful and unique in her own way, so you have to celebrate that,” she mentioned. Katrina continued, “When you celebrate that and you are comfortable in your skin that’s when you really are beautiful. Then, you just have to have fun with make-up. It is for highlighting the features you love, and you use it as to enhance the person you already are."
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Get the perfect Kat eye .. with these incredible Kajal pencils.The perfect formula, with a matte black finish, long lasting, creamy & most importantly doesn’t irritate the eyes. So here’s introducing 3 types of Kajals you’ll can create versatile looks with. Get My “ Iconic Smokey Eye Look” with High Drama Smokey Kajal On Andrea (Top) the Ink Artist Gel Kajal On Priyadarshini (Bottom) KohlStar Kajal Enriched with Chamomile & Ceramide for soothing your eyes Get your hands on it exclusively on @MyNykaa on 22.10.2019 @kaybykatrina #CrueltyFree #MakeupThatKares #KayByKatrina #KayXNykaa
KayByKatrina was launched in association with the beauty and skin-care brand Nykaa. And she is very happy about the collaboration. Speaking about it, Katrina noted, "I needed to be find partners who had all the information and the expertise. So, once I met Falguni Naya, the founder and CEO of Nykaa, we went full steam ahead to putting this into production. It’s been two years of passion, hard work and determination to put up this brand, which is finally live today in the stores."