Soon to launch factual entertainment channel, Sony BBC Earth has roped in B-town diva Kareena Kapoor Khan as their ‘Feel Alive’ ambassador. This will be the first time Bebo will represent factual entertainment, and given her love for nature along with her high spirited vibrant personality, she seems to fit the role perfectly.
A promotional shoot for the launch of this new venture saw Kareena looking absolutely adorable in a shoot done when she was 4-5 months pregnant with baby Taimur.
The EVP and Business Head, Saurabh Yagnik, stated that Kareena was their first choice as her personality perfectly resonated with the brand proposition and the channel content.
Set to be the most awaited channel to launch this year, Sony BBC Earth plans to take the factual entertainment experience to a whole new level. This being a relatively new concept, we can't wait to see what the channel, and Kareena representing it, have in store for us.