Karan Johar Feels That Now It’s Content That Drives A Film, Not Big Names
Karan Johar revealed that audiences now enjoy content more than watching big celebrities on the screen, which has empowered the writers
Karan Johar is one of the most talked about celebrities in Bollywood. He went on to produce numerous film under his Dharma Productions banner and also directed many. He has not only launched many new faces in the industry, but hosted talk shows as well, reigning him as one of the most popular stars of Bollywood. The filmmaker has also ventured into the digital world with Lust Stories and recently announced his own digital production division called Dharmatic Entertainment. All in all, Karan has never stayed back when it comes to excelling in the industry; however, he now feels that things might finally be changing in Bollywood.
In a recent press conference held in Mumbai, Karan discussed that nowadays, big names don’t guarantee successes, but content does. He said, “I think the only king today in Bollywood is content. I think all of us are just surviving on the basis of that if at all. Content is truly the king. There are no rulers. It's just good cinema, good content that really define what we stand for today. Whoever believes that they are above content are in denial and are going about through delusion. And I think they must be aware that nothing precedes really good film.”
The filmmaker stressed that now big budget films don’t work at the box office; instead that slot is being taken up by small, content-driven films such as Chhichhore and Dream Girl. Karan also added that writers are finally getting empowered. He concluded, “I think writers are the powerhouses and the strongest force today in cinema. What they create, what they put out there and how they put out there, is what matters. And I'm glad that we are acknowledging them.” The filmmaker, whose last film, Kalank failed to perform well at the box office is now hoping for his next project to attract crowds. His upcoming period drama featuring Ranveer Singh, Kareena Kapoor Khan, Alia Bhatt, Vicky Kaushal, Janhvi Kapoor amongst many others is all set to go on floors early next year.