Recently, Alia Bhatt and Ranbir Kapoor travelled to Kumbh to reveal Brahmastra’s logo. A few hours earlier, Dharma Production and Brahmastra’s social media team asked everyone to ‘stay tuned’ to a big reveal. The big reveal was Ranbir, Alia and Ayan traveling to Kumbh and watching 150 drones spelling out Brahmastra.
Here she is. Roop #WomenOfKalank #Kalank@duttsanjay #AdityaRoyKapur @Varun_dvn @sonakshisinha @MadhuriDixit @abhivarman @ipritamofficial @karanjohar #SajidNadiadwala @apoorvamehta18 @foxstarhindi @DharmaMovies @NGEMovies pic.twitter.com/G2CqE72p4e— Alia Bhatt (@aliaa08) March 8, 2019
In the same timeframe, Kalank, another upcoming Dharma Production feature, was dropping its teasers right left and centre. Madhuri Dixit, Alia Bhatt, Sanjay Dutt, Varun Dhawan, Aditya Roy Kapoor and Sonakshi Sinha all revealed their ‘looks’ from Kalank.
Another journey now begins, welcome to the world of #Brahmastra!@SrBachchan #RanbirKapoor @aliaa08 @iamnagarjuna #AyanMukerji @karanjohar @apoorvamehta18 #NamitMalhotra @foxstarhindi @BrahmastraFilm #Kumbh2019 pic.twitter.com/P7qZDtHNUp— Dharma Productions (@DharmaMovies) March 4, 2019
That’s all we know. That Brahmastra is a trilogy about a secret weapon and Kalank is a story about a lot of angry, beautiful people.
But the hype. Oh the hype.
With Kalank, at least the release date is just around the corner (April 2019) but Brahmastra is set to release by December this year. What other ‘teasers’ does Dharma have in store for us until the rest of the year, we’re just going to have to wait and watch.
But if one has to be completely honest, things are getting slightly out of hand. All the crazy trends of uploading a logo, a teaser, a tiny smidgen of information that doesn’t tell you anything except what we already know - is getting a bit much.
Everyone knew Brahmastra is a fantasy fiction story and Brahmastra itself is known to be a powerful weapon as described in Mahabharata. All we know from Kalank’s ‘teaser posters’ are the names of the characters.
Imagine waiting for a big reveal and finding out only a poster. A logo. A poster. Nothing else.
Does anyone else feel nostalgic about the good old days when there would be a press release, a press conferences (they still do that these days, apparently) and that’s how you would find about what you needed to find out about the film? And the only logical thing to do next would be to wait for the film in the next few weeks or so. Not anymore. Now it's eight months worth of hype and teasers and then - well. What if eventually you don't like the film? The past has shown that regardless of the amount of promotion you do, if the film isn't liked, it just won't do the numbers or bring in the acclaim.
Perhaps it is the pressure of garnering likes and shares on social media and staying relevant that pushes production houses to go for gimmicks such as these.
What do you think? Let us know in the comments.