In February 2000, Jennifer Lopez wore a jungle print dress, designed by Donatella Versace, to the Grammy Awards ceremony. The dress did not only make a big impact in the world of fashion but also changed Google’s history. This dress, which cost $15,000 at that time, was such a big hit with JLo’s fans and fashionistas that it became one of the most popular search queries on Google. However, the search engine did not produce what netizens wanted to see: an image of Jennifer wearing the iconic dress. The search query only produced a series of blue links at the time.
This inspired the Google Search team to upgrade the search engine by introducing Google Images. In a blog post shared in 2015, former Google CEO Eric Schmidt had noted, “...people wanted more than just text. This first became apparent after the 2000 Grammy Awards, where Jennifer Lopez wore a green dress that, well, caught the world’s attention. At the time, it was the most popular search query we had ever seen.”
To celebrate this day, Google has now reunited with the Italian designer. In a blog post, Google announced a reinvention of the dress. The post read, “Yesterday, at Milan Fashion Week, we reunited with Donatella Versace to celebrate nearly two decades since this iconic moment in fashion (and Google) history. We showed off a new, revamped green dress in the print, designed by Donatella Versace and modeled by JLo.”
Apart from the new version of the dress, the event also showcased several Google products, such as its VR painting app, Tilt Brush, which was used to decorate the runway with digital artwork based on the new print. The show also demonstrated the use of Google Assistant, a voice-activated AI helper. The Versace runway show is now available on YouTube.