The upcoming Janhvi Kapoor and Rajkummar Rao starrer film has undergone a sudden name-change. Previously named Rooh Afza, its name was a ditto copy of a traditional rose-elixir drink and century-old product of Hamdard Laboratories (Waqf). The title was then renamed to Roohi Afza to avoid a possible lawsuit for using an existing brand name for the film.
Rooh Afza is a widely consumed traditional drink amongst various societies all across South Asia, particularly in Pakistan and hence, the sudden name change hints at escaping possible complications for using a 110-year-old brand name for the upcoming film, such as a copyright infringement. The former title “Rooh Afza” was confirmed earlier this year in March, at the time of the announcement of the film. Rajkummar Rao had also tweeted the film poster of the Jhanvi starrer with the hashtag #RoohAfza following the announcement of the film. As millennials go, the social media users were quick to point out the change in name of the film title with an additional letter “i” at the end of “Rooh” in Jhanvi Kapoor’s recent Instagram post about the film shoot. Roohi Afza, is a horror-comedy and is a Hardik Mehta’s debut film with both young actors as leading characters. Jhanvi Kapoor is reportedly playing a dual-role, “Roohi” and “Afza” in the film that tells the story of a ghost out on a possession-hunt for brides on their wedding night.
The film shooting has reportedly begun in Uttar Pradesh, India and is scheduled to release in 2020.
Rooh Afza (Soul Enhancer in Urdu), is a product of the infamous Hamdard Laboratories (Waqf), that is known for manufacturing traditional herbal medicines and products using modern machinery and techniques. The traditional drink also referred to as “The Original Red Drink” is known for its refreshing and thirst-quenching qualities in predominantly Pakistani and South Asian households. It is made up of herbal extracts and is consumed widely in Pakistan and India especially in summers and the Holy month of Ramadan.